WAC Research Services: DATA Collection

In Person Data Collection

At WAC Research, we offer a comprehensive range of in-person data collection services to gather valuable insights for your business. Our expert team is equipped to deliver accurate and actionable results through various methodologies.

Our in-person services include:

  • Focus Groups
    Engage in dynamic discussions with carefully selected participants to uncover deep insights and understand consumer behavior.
  • Recruiting and Field Management
    Benefit from our extensive network and efficient processes for recruiting participants and managing fieldwork logistics.
  • In-Depth Interviews
    Conduct in-depth one-on-one interviews to delve into the thoughts, opinions, and motivations of individuals.
  • Mock Juries
    Simulate the legal environment and gather feedback from mock jurors to assess potential outcomes and refine your case strategy.
  • Product and Taste Tests
    Evaluate the reception and preferences of your products through hands-on testing and feedback sessions.
  • Mystery Shopping
    Assess the customer experience and gain insights into service quality by sending trained mystery shoppers to interact with your business.
  • Intercepts
    Capture valuable data through on-site intercept interviews, allowing you to engage with customers in real-time and gather immediate feedback.
  • Executive/Medical Interviews
    Conduct interviews with professionals in executive or medical fields to gain expert insights and industry perspectives.
  • In-Home Use Tests
    Observe and gather feedback on product usage and user experiences in the comfort of participants’ homes.
  • Eye Tracking
    Utilize advanced eye-tracking technology to understand visual attention and user behavior, providing deeper insights into consumer preferences.
  • Usability Labs
    Conduct usability testing in controlled environments to evaluate the ease of use and effectiveness of your products or services.
  • Dials Perception Analyzer
    Measure audience responses and emotional engagement through real-time dial testing, helping you understand the impact of your content.
  • Mobile
    Capture data on-the-go using mobile research methodologies, allowing for convenient and real-time data collection.

Online Data Collection

At WAC Research, we offer a range of online data collection services designed to provide you with efficient and cost-effective research solutions. With our extensive experience and expertise, we provide you with multiple online platforms to suit your specific needs.

Our online data collection services include:

  • Focus Groups
    Engage in lively and interactive group discussions with participants from diverse locations, all facilitated through online platforms.
  • Nationwide Recruiting and Field Management
    Leverage our nationwide reach and efficient recruiting processes to gather data from participants across the country.
  • One-on-One Interviews
    Conduct personalized interviews remotely, allowing for in-depth conversations and individual perspectives to be captured.
  • Usability Studies
    Evaluate the user experience of your digital products or websites through remote usability studies, gathering insights on navigation, functionality, and user satisfaction.
  • Mock Juries
    Simulate the legal environment and gather feedback from mock jurors to assess potential outcomes and refine your case strategy.
  • Attitudinal Research
    Explore attitudes, opinions, and beliefs through online surveys and interviews, providing a comprehensive understanding of consumer perspectives.
  • Medical Research
    Conduct online research studies in the medical field, reaching medical professionals and patients to gain valuable insights into healthcare practices and preferences.
  • Behavioral Research
    Capture and analyze online behavioral data to uncover patterns and insights into user actions and decision-making processes.
  • Quantitative Surveys
    Gather quantitative data through online surveys, allowing for efficient data collection and analysis on a larger scale.
  • Bulletin Boards
    Engage participants in asynchronous discussions through online bulletin boards, providing a platform for in-depth conversations and idea exchange.
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