WAC Research Services: QUALITATIVE Research
Qualitative research plays a crucial role in providing deep and nuanced insights into consumer behavior, preferences, and perceptions. At WAC, we offer a comprehensive range of qualitative research services that enable businesses to gain a deeper understanding of their target audience.
Here's an overview of our qualitative research services:
Traditional In-Person/By Phone Methods:
Online Qualitative Methods:
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Webcam-enabled Focus GroupsConduct virtual focus groups with participants from different locations, leveraging video conferencing technology.
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Online CommunitiesEstablish online communities to facilitate ongoing discussions, idea generation, and feedback collection.
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Bulletin Board Focus GroupsEngage participants in asynchronous discussions through online bulletin boards, allowing for in-depth insights.
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Chat Room Focus GroupsConduct real-time chat-based focus groups for immediate feedback and interactive discussions.
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Mobile QualitativeUtilize mobile devices to capture participants’ experiences and perceptions on-the-go through video diaries and multimedia content.
Online Qualitative Methods:
Qualitative Technology Support:
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Digital Audio and Video UploadsSeamlessly collect and analyze audio and video recordings of research sessions.
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Web StreamingEnable remote viewing of research sessions for stakeholders unable to attend in person.
Other Support Services:
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Field ManagementEnsure smooth and efficient research execution through comprehensive field management services.
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TranscriptionsObtain accurate transcriptions of research sessions for detailed analysis and reference.
